英语电子书|Public Relations: Strategies and Tactics, Global Edition
书籍英文名：Public Relations: Strategies and Tactics, Global Edition
书籍作者：Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
书籍简介：Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.